Loon Outdoors stepping up their non toxic game
Time for a change.
“What the outdoor industry needs to come to grips with is this: In 15 to 20 years, people of color will be the number one demographic in this country, thus your new customer base, affecting your bottom line. If you are not currently working to create space and growth for communities of color, you’re running behind. Yvon Chouinard, the founder of Patagonia states it best,“If your customer has to tell you what to do, you’re already too late.” Yet this news does not feel urgent by the lack of action I see by this industry. Time is not on your side. When I hear, over and over from CEO’s, marketing directors and social media managers, “We don’t know what to do,” or “We don’t want to do the wrong thing” or (my favorite), “We don’t want to appear inauthentic,” it makes me wonder how important this issue really is to the industry as a whole.”
“When you answer name-calling with name-calling and tantrums with tantrums, you’re not resisting him. You’re mirroring him. You’re not diminishing him. You’re demeaning yourselves. Many voters don’t hear your arguments or the facts, which are on your side. They just wince at the din.”
No reservations and no bullshit either.
File this under “How to get it done.”
No good will come of this during this administration. If this doesn’t scare the shit out of you it should.