Patagonia says “let’s be first.” This time to save the planet. This past week Patagonia came out with a new mission statement: “Patagonia is in business to save our home planet.” “We’re losing the planet because of climate change, that’s the elephant in the room. Society is basically working on symptoms. Save the polar bear? […]
Seems obvious doesn’t it. If you sell fishing tackle then you want people to buy it. Logically then, the fishing tackle industry should be doing everything they can to protect and enhance the one commodity that makes it all possible, the fish.