Patagonia has never run a TV commercial. Not once. In 60 years. Since its earliest roots as Chouinard Equipment, a one-man operation run out of the back of Yvon Chouinard’s car, Patagonia has grown to become one of the largest apparel companies in the world with annual revenues upwards of $500 million dollars. And the company has accomplished all of this, in the competitive apparel world where marketing is half the battle, without ever running a television advertisement. Until now, that is.