Patagonia is putting its marketing clout behind a new effort to champion water that is near and dear to our hearts.
In his article It’s All Home Water: Oregon Steelhead, Steve Duda shares the story of Jeff Hickman, a guide, outfitter and activist. Hickman’s love and concern for wild fish and the water they call home is as much a part of him as fishing is.
“Fly fishing is not only what I do for a living,” he says, “it’s my sanity.”
I can relate to Hickman and his world view because it mirrors my own. More importantly Hickman’s style of activism is on point.
“This is not doom and gloom,” he says. “This is not me saying that the world is over, let’s all give up and get drunk. We’re at a tipping point and we all need to stand up and speak our minds and talk about what’s important to us. I think a complaint is worth a lot more than people give it credit for. The squeaky wheel gets the grease, man.”
The entire article is worth the time to read. And if you would rather just look at the pictures, there is an accompanying photo essay: Steelhead Green