The Middle River Group, LLC

fly fishing, conservation and politics.

Business

AFFTA Board election draws a crowd

By

This is really impressive. Twenty-eight people have thrown their fishing hats into the proverbial ring for the nine seats available on the American Fly Fishing Trade Associations board.

As a board member this is a really exciting time. After some of the kicking around that AFFTA has gotten, deserved or not, the fact that so many people wanted to be part of the solution is wonderful. With so many folks stepping up to not just be a member but be a part of the leadership of AFFTA shows that folks care about having a strong trade association.

If you are not a member of AFFTA you can’t vote so now might be a good time to join. AFFTA is changing and you should be a part of it.

You can find Membership benefits info here.

Join today!

The candidates are listed below with links to the information they sent in to AFFTA.

Eric Anderson, Owner – Bighorn River Fly Fisher

Larry Barrett, Director Operations and Technology – Farbank

Crispin Battles, Editor/Art Director – Fly Fish America

Andrew Bennett, President – Deneki Outdoors

John Bleh, Owner – Strategic Outdoor Marketing

Dustin Carlson, Owner – Fishwest

Bruce Chard, Owner & CEO – Captain Bruce Chard Fishing Charters

Riley Cotter, International Sales Manager – Umpqua Feather Merchants

Jerry Darkes, Owner – Angling Consulting Services, Inc

Charles Dohs, President & Co-Founder – Fishhound.com

Jon Fisher, Managing Member – Urban Angler

Katheryn Fox, National Program Director – Casting for Recovery

Mike Gawtry, Product Line Manager Fishing/Hunting – LL Bean

Ali Gentry, Owner & CEO – El Pescador Lodge

Scott Harkins, Owner – San Miguel Mnt. & River Products

Chris Hart, Owner – Sundown River Products, Inc.

David S. Heller, President & Co-Owner – Ross Reels USA/Ross Worldwide Outdoors

Jim Murphy, President – Hardy North America

Al Noraker, Designer, Senior Merchandise Manager – Wright McGill

David Olson, Managing Partner – The Fly Shop of Miami

Clint Packo, Owner – Freestone Aquatics

Pat Pendergast, Director of International Travel – The Fly Shop Inc.

John Pinto, Owner – B&C  Manufacturing & Import

Curt Schlesinger, President – Trout & Grouse

Kevin Sousa, CEO – March Brown Limited

Guy Tillotson, Owner – Grand Slam Group

Jeff Wieringa, Business Development Manager – Scientific Anglers

Dusty Wissmath, Director – Dusty Wissmath’s Fly Fish School/Guide Service

ASA releases Comprehensive Angler Access Study

By

The simple fact is that if anglers can’t access the water they will be driven from the sport.

There are a lot factors that drive a person’s decision to go fishing. The study for ASA by Responsive Management looked at those decisions with an eye toward helping guide programs to improve angler access.

Durable decisions on access must be based on facts, not conjecture. This study is an important step toward understanding the attitudes of anglers, landowners and land management professionals.

For Immediate Release

Mary Jane Williamson, Communications Director, mjwilliamson@asafishing.org

703-519-9691, x227, www.asafishing.org

Comprehensive Angler Access Study Has Surprising Results

Industry leaders will address a wide-range of sportfishing issues

Alexandria, VA – July 7, 2010 – Results of a recent comprehensive angler access study by the American Sportfishing Association (ASA) and Responsive Management – 2010 Angler Access in the U.S. Report – reveal some surprising views by anglers, private landowners and professional fish and wildlife managers who make decisions regarding angler access. Interviews were completed with more than 4,000 landowners and more than 4,100 recreational anglers. This is the first study of its kind to include landowners that have water on, adjacent to or running through their property to document their assessment of angler access. The most important finding is that two-thirds of anglers access most of their fishing from public lands with about half of those anglers primarily fishing from private boats, this includes both fresh and saltwater.

The five major findings in the study are:

•    Public lands are important to anglers as a means to access places to fish.

•    Angler access is tied to boating access.

•    Fish and wildlife professionals are concerned about angler access.

•    While liability is an important issue for landowners, a landowners’ privacy is the most important reason why they don’t open their land to more people.

•    Landowners are generally unaware of the many programs that agencies and organizations have to help them create access on their property.

“The most important finding in this study is the predominant role that public lands and access to public lands plays in anglers being able to enjoy their sport,” said ASA Vice President Gordon Robertson. “That is crucial information for our state and federal fish and wildlife and land managers and must be taken into account for budgeting and planning purposes.”

Robertson further said, “Access is consistently identified as the top issue of concern among anglers and the study reveals that if anglers can’t access areas to recreationally fish, they may desert the sport.”

Mark Duda, executive director of Responsive Management, emphasized, “This is a thorough and definitive study of angler access in the United States. Agencies and organizations interested in angler access will find this and invaluable resource.”

Other highlights of the study include:

•    92 percent of landowners approved of legal recreational fishing and believe it is important for the public to have the opportunity to do so.

•    About one-half of landowners fish on their own property and two-thirds allow access to those people they know.

•    Approximately one-tenth of landowners allow completely open access to their lands.

•    Approximately 1 percent of private landowners charge an access fee to anglers.

•    64 percent of recreational anglers access their primary fishing areas from public lands while 16 percent use private lands.

•    54 percent of recreational anglers seek areas with boating access.

•    54 percent of anglers surveyed cited that as their primary source of information about where to fish is word of mouth.

•    The survey found that 89 percent of landowners say they have not experienced problems with recreational anglers in the last five years.

“Anglers have long been viewed as conservationists and generally as good citizens,” said Robertson. “It is encouraging to understand from the survey that almost 90 percent of landowners have not experienced problems with recreational anglers over the past five years.”

The study was conducted under a multi-state conservation grant from the U.S. Fish and Wildlife Service and administered by the Association of Fish and Wildlife Agencies.

###

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also represents the interests of America’s 60 million anglers who generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people.

Responsive Management is an internationally recognized public opinion and attitude survey research firm specializing in natural resource and outdoor recreation issues and has been conducting research on anglers and fishing-related issues for 20 years. Its mission is to help natural resource agencies and organizations better understand and work with their constituents, customers, and the public. Utilizing its in-house, full-service mail and telephone survey center with 50 professional interviewers, Responsive Management has conducted more than 500 telephone surveys, mail surveys and focus groups. It has extensive experience in conducting scientific surveys on fishing participation, fishing motivations, anglers’ preferences, and opinions on fishing regulations and other fisheries management issues. For all studies, Responsive Management follows the highest standards in conducting mail surveys, telephone surveys, focus groups, and personal interviews to ensure accurate, unbiased results.

Conservation equals recreational opportunity and that equals economic activity

By

Last month three important events for fisherman took place in Washington.

The first was the White House Conference on America’s Great Outdoors, second was the 2010 Recreational Saltwater Fishing Summit hosted by the National Oceanic and Atmospheric Administration and third was the Jim Range National Casting Call sponsored by the American Fly Fishing Trade Association.

Nancy Sutley, chairman of the White House Council on Environmental Quality, Ken Salazar, secretary of the Interior, Tom Vilsack, secretary of Agriculture and Lisa Jackson, the administrator of the Environmental Protection Agency hosted the White House Conference on America’s Great Outdoors at the Department of Interior.

The conference was held so the invited participants, who came from a very diverse group of public and private landowners and users could discuss the challenges facing land conservation in America. They were also given the chance to offer their thoughts on the most critical conservation challenges and offer suggestions for addressing those challenges.

The conference served as the launch for the America’s Great Outdoors Initiative. The administration plans to hold a series of large and small listening sessions around the country.

The highlight of the conference was the speech by President Obama. The president made the point that I have repeatedly made in this column, conservation creates recreational opportunity and recreational opportunity drives economic activity.

“We’re launching this strategy because it’s the right thing to do — because, as TR [Theodore Roosevelt] said, we must not mar the work of the ages. But we’re also doing it because it’s the right thing to do for our economy. It’s how we’re going to spur job creation in the tourism industry and the recreation industry. It’s how we’ll create jobs preserving and maintaining our forests, our rivers, our great outdoors”, Obama said.

From there I went to the two-day 2010 Recreational Saltwater Fishing Summit hosted by the National Oceanic and Atmospheric Administration.

The summit fulfilled another of a series of commitments made by NOAA Administrator, Dr. Jane Lubchenco to the saltwater angling community back in July of this year.

More than 100 recreational anglers spent two days in facilitated discussions looking for possible courses of action to solve the myriad of vexing challenges facing the saltwater recreational fishing community.

“Whether for life’s pleasure or life’s work, we can all agree on one thing, recreational fishing is good for the Nation’s soul and good for the Nation’s economy,” said Lubchenco. “The excellent turnout at this summit tells me that you want to be heard. And I am here to tell you that NOAA is not only listening, but we are also ready to roll up our sleeves and get to work with you.”

Having worked directly with the folks at NOAA, I take Dr. Lubchenco’s words at face value. She has kept her commitments and I expect she and her team will continue to.

One event that actually involved fishing for shad on the Potomac River was the Jim Range National Casting Call. The event, hosted by the American Fly Fishing Trade Association celebrated its 10th anniversary this year.

The event highlights the success of collaborative fish habitat conservation and showcases the growing number of successes coming from the National Fish Habitat Action Plan. The NFHAP works through public-private partnerships like the Eastern Brook Trout Joint Venture, to protect, restore and enhance fish habitat and fisheries around the country.

A timely reminder how important our land and water is was brought home by the British Petroleum oil spill fiasco in the Gulf of Mexico. We put our outdoor economy at risk all too often and without sufficient thought of the consequences. We need to do better.

As a general rule, I would much rather be in the Valley fishing our mountain streams then going to Washington. Fortunately these three events were worth the trip. The message that conservation equals recreational opportunity and that equals economic activity has taken hold. It’s about time.

You can read more of my columns at the News Virginian.com.

Swisher is new president of AFFTA

By

Randi Swisher has been promoted to the President’s position effective March 1.

“Since Randi came on board January 1, we’ve been very impressed with his work habits, ethics and communication ability.  We are confident that Randi will meet the new responsibilities which accompany the President’s position with the same level of enthusiasm and professionalism that he has exhibited since coming to work for AFFTA,” said Alan Gnann, AFFTA’s Chairman

“For the past two months, I received on-the-job training from AFFTA Office Manager Mischa Jones and former President, and now part-time Business Manager Gary Berlin,” said Swisher.  “Although I still have a lot to learn, I feel comfortable in my new role and I look forward to serving as the President of AFFTA for many years to come.”

Randi Swisher can be contacted at his home office at 303 690-6504 or by e-mail at randi@affta.com.

American Sportfishing Association Elects Board of Directors Members

By

Two good friends, Geoff Ratte and Martin MacDonald,  were elected to the American Sportfishing Association’s board of directors. Congratulations gentleman the industry is lucky to have you working on their behalf!

Here is ASA’s Press Release:

American Sportfishing Association Elects Board of Directors Members

Industry leaders will address a wide-range of sportfishing issues

Alexandria, VA – June 29, 2009 – Six members of the American Sportfishing Association’s (ASA) Board of Directors were elected or re-elected to fill three regional seats and three at-large seats. Their terms begin October 1, 2009, and they will serve two-year terms. ASA’s board members may serve three, consecutive two-year terms.

Regional seats went to Martin MacDonald, director of Conservation, Bass Pro Shops, Springfield, Mo., who will serve the South Central Region; Bob Eakes,president, Red Drum Tackle Shops, Buxton, N.C., who will serve the Southeast Region (re-elected); and Dick Pool, president, Pro-Troll Fishing Products,Concord, Calif., who will serve the West Region. Eakes was re-elected for a third, two-year term. MacDonald and Pool will serve a two-year term. Pool has previously served on ASA’s Board of Directors.

At-Large seats went to John Jilling, president, Wright & McGill Company, Denver, Colo. (re-elected); Geoff Ratte, Water Gremlin Company, St. Paul, Minn.; andDave Bulthuis, vice president of Sales, Costa Del Mar Sunglasses, Inc., Daytona Beach, Fla. Jilling and Ratte were re-elected to serve a third and second two-year term respectively. Bulthuis was elected to his first two-year term.

“We’ve got a great mix of talent, experience and perspective with the incoming Board of Directors who will compliment an already impressive group of individuals,” said Mike Nussman, ASA president and CEO. “The members of the American Sportfishing Association will be well-served by these dynamic leaders, industry veterans and steadfast advocates for the sportfishing industry. I look forward to working with everyone and thank them for their time and support.”

Martin MacDonald was elected to his first term on ASA’s board of directors. MacDonald plans to address introducing adults to fishing, general sportfishing education and economic vibrancy in the sportfishing industry. Bob Eakes, who was re-elected to his third, two-year term on the ASA board, plans to use his time on the board to continue to address angler access issues. Dick Pool, an industry veteran, was elected for a two-year term and has previously served six years on ASA’s board. Pool plans to address the association’s role in advocating for fisheries resources and the individual angler. John Jilling, was re-elected to his serve his third, two-year term. Jilling has been with Wright & McGill for 36 years, the last 11 as president. He has also served as ICAST Show Committee chairman. He plans to focus on angler access and recruitment and fisheries resources issues. Geoff Ratte was elected to his second, two-year term. He’s been with Water Gremlin Company for 33 years. For over half that time, Ratte has represented the sportfishing industry’s interests on many ASA committees as well as state and federal industry working groups and committees. He currently has a seat on the Sportfishing and Boating Partnership Council. Dave Bulthuis, elected to his first, two-year term, currently serves as ICAST Show Committee chairman. He plans to dedicate his time on the board to addressing issues that preserve and grow the sport and the industry.

The current members of the Board of Directors are; Jeff Pontius, ZEBCO Brands (Chairman); Jeff Marble, Frabill, Inc. (Vice Chairman); Gregg Wollner, RapalaUSA, (Secretary); Peter Foley, Boone Bait Company, Inc. (Treasurer);Randy Lemcke, Plano Molding Company (Immediate Past Chairman); Thomas Dammrich, National Marine Manufacturers Association; Ed Dinkins, Boy Scouts of America; Bob Eakes, Red Drum Tackle Show, Inc.; John Frampton, South Carolina Department of Natural Resources; John Jilling, Wright & McGill Company; Jay Jolly; Jim Lebson, G. Loomis, Inc.; Chip Powell, Mason Tackle Company; Geoff Ratte, Water Gremlin Company; Bruce Stanton, PRADCO-Fishing; Gary Zurn, Big Rock Sports; Ken Hammond, The Hammond Group (ex-officio); and Darrell Lowrance, (ex-officio).

###

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also represents the interests of America’s 60 million anglers who generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people.

—

ASA Communications

American Sportfishing Association

225 Reinekers Lane, Suite 420

Alexandria, VA 22314

(703) 519-9691 ex. 222

asacomm@asafishing.org

RBFF Promotes National Fishing & Boating Week with Online Movement to Get Families Outside

By

Here is some interesting news from the Recreational Boating and Fishing Foundation.

New Interactive Online Game Offers Chance to Win New Boat, Motor & Trailer.

ALEXANDRIA, VA (May 28, 2009) – There are tens of thousands of places to boat and fish in the U.S. – and for the 30th Anniversary of National Fishing & Boating Week (June 6-14), the Recreational Boating & Fishing Foundation (RBFF) is launching an online movement that encourages kids and their families to find one. RBFF is asking boaters and anglers of all ages and experience levels to visit TakeMeFishing.org where they can learn, plan and equip themselves for a day on the water, find free fishing days and locate events in their area. Site visitors may also be eligible to win daily prizes and a brand new boat, motor and trailer when they play the new interactive game, “Catch A Boat.”

Since its 2005 reauthorization, RBFF has introduced more than 500,000 youth and newcomers to boating and fishing while raising more than $6 million for state conservation efforts. Beginning with National Fishing & Boating Week, RBFF is hoping to see families across the country get involved.

“I can give anyone three good reasons to go boating and fishing this summer,” said RBFF President & CEO Frank Peterson. “First, new research shows fishing is the number one gateway activity to get people interested in other outdoor activities. Second, it’s affordable and local at a time when many families are considering skipping their summer vacations all together. And third, participation in boating and fishing helps protect our nation’s waterways and fisheries, preserving them for future generations.”

To further encourage boating and fishing in 2009, RBFF has designed an interactive online game that lets TakeMeFishing.org visitors virtually “fish” for a chance to win a boat. Participants may be eligible to win daily prizes from one of RBFF’s sponsors – Dick’s Sporting Goods, Humminbird, Plano, Rapala, Simms, West Marine and Zebco – or the grand prize of a Triumph boat with an Evinrude motor and EZ Loader trailer. The Catch A Boat contest will go live at 12 p.m. CT on June 4, 2009, and run for seven weeks through boating and fishing season. For Official Rules and eligibility information, visit TakeMeFishing.org.

Catch A Boat is the latest online initiative from RBFF, which successfully re-launched its Take Me Fishing™ campaign Web site in April 2008. In its first year online, TakeMeFishing.org received 2.4 million unique visitors – up 129 percent from 2008 and 243 percent from 2007. RBFF also recruited more than 6,900 boaters and anglers to join its social network, Fishington – The Fishing & Boating Capital of the Internet – which debuted seven months ago and was recognized as an Official Webby Honoree in April 2009.

“Catch A Boat is designed to help RBFF meet multiple goals including increased traffic to our Web site and a boost in the number of Anglers’ Legacy Ambassadors and Discover Boating DVD requests,” added Peterson. “We hope our stakeholders will leverage the national Take Me Fishing campaign, which is now in full swing, to help inspire participation among their members and customers.”

National Fishing & Boating Week began as National Fishing Week in 1979 when industry and conservation leaders, state natural resource agencies and anglers organized a unified effort to introduce more young people to the sport and outdoor conservation. In 2001, responsibility for the week was handed off to RBFF.

National Fishing & Boating Week videos and images are available online.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.