Patagonia says “let’s be first.” This time to save the planet.
This past week Patagonia came out with a new mission statement:
“Patagonia is in business to save our home planet.”
“We’re losing the planet because of climate change, that’s the elephant in the room. Society is basically working on symptoms. Save the polar bear? If you want to save the polar bear, you got to save the planet,” Chouinard says. “Forget about the polar bear, they’re toast anyway. So I decided to make a very simple statement, because in reality, if we want to save the planet, every single company in the world has to do the same thing. And I thought, well, let’s be the first.”
Patagonia will focus on three key areas: agriculture, politics, and protected lands.
They can count me in.
Read about it here > Patagonia’s new company mission is to save the planet
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