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AFFTA and ASA to Co-Locate Trade Shows

September 14, 2012 By Tom Sadler

Big news in the fishing industry world today. The American Sportfishing Association and the American Fly Fishing Trade Association announced today that both trade shows will now in under one roof in Las Vegas in 2013.

As an AFFTA board member I strongly supported this decision and am very excited about the IFTD show next year. Having been directly involved in the discussions leading up to this decision I know all options were fully explored and discussed and that co-locating with ICAST was clearly the best option available to AFFTA. AFFTA’s President Ben Bulis deserves special recognition for keeping the process running smoothly.

Here is the Joint Press Release with the details:

Alexandria, VA and Westminster, CO – September 14, 2012 – Today, the American Sportfishing Association (ASA) and the American Fly Fishing Trade Association (AFFTA) announced a partnership in which they would co-locate their trade shows in one venue in 2013. Both the International Convention of Allied Sportfishing Trades, better known as ICAST, and the International Fly Tackle Dealer Show, known as IFTD, will be held July 10-12, 2013, at the Las Vegas Convention Center in Las Vegas, Nev.

Both ASA’s and AFFTA’s Boards of Directors voted unanimously to support the new partnership and co-locating ICAST and IFTD in the Las Vegas Convention Center next July.

“By joining forces with ICAST and ASA to bring IFTD to Las Vegas in 2013, we are collectively creating what will truly be the largest recreational fishing show in the world,” said AFFTA President Ben Bulis. “This is a tremendous opportunity for the fly fishing industry and AFFTA’s Board of Directors encourages all AFFTA members to take advantage of this opportunity to explore a new and innovative option to grow and improve our collective business interests.”

“ASA’s Board of Directors is pleased that AFFTA has decided to partner with ASA to create an expanded trade show venue that will have a positive impact on our entire industry,” said ASA President and CEO Mike Nussman. “By combining both shows in one venue, we can expand the business opportunities for both trade shows in terms of increasing international attendance as well as buyers and media located in the U.S. which will benefit both organizations. If an individual is on the fence about attending one show or the other or both; we’ve now eliminated that barrier.”

Both ASA and AFFTA will each manage its own trade show but will combine some functions, such as the show directory and having the same show hours, where it makes good business sense and benefits show attendees.

Bulis further said, “We feel that this is an exciting opportunity for our industry at the same time realizing that we will have issues such as future locations, dates or potential partnerships or integrations with other existing shows. All of that said, there is really no perfect answer; no solution that is going to please everyone. We do agree that we need to try something that is significantly different and we need to continue to explore new and innovative options to grow and improve our annual show event. Joining forces with ASA and ICAST while continuing to manage our own show, is a great option for fly fishing and for AFFTA.”

Jeff Marble, CEO, Frabill, Inc., and ASA’s Board of Directors chairman said, “From a business perspective, an alliance between our organizations – both of whom are dedicated to growing and expanding the sport of fishing – is something that is totally natural and something that makes great sense for both memberships.”

“What’s exciting is that IFTD is going to remain an independent, progressive trade show that is controlled and run by the fly fishing industry,” said Jim Klug, chairman, AFFTA Board of Directors and Director of Operations, Yellow Dog FlyFishing Adventures. “We will be able to continue to feature all of the elements that make IFTD great including retailer-specific forums and seminars, a large casting pond and a cohesive footprint that will keep fly fishing together in the same area. This is an opportunity to grow the show and provide a better overall experience and value to our members and show attendees.”

ICAST and IFTD 2013 Show Dates and Hours
Las Vegas Convention Center, Las Vegas

ICAST Show Hours IFTD Show Hours
Wednesday, July 10 9:00 a.m. to 6:00 p.m. 9:00 a.m. to 6:00 p.m.
Thursday, July 11 9:00 a.m. to 6:00 p.m. 9:00 a.m. to 6:00 p.m.
Friday, July 12 9:00 a.m. to 3:00 p.m. 9:00 a.m. to 3:00 p.m.

###

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also gives America’s 60 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through KeepAmericaFishing™ , our angler advocacy campaign. America’s anglers generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people.

The American Fly Fishing Trade Association (AFFTA) is the sole trade association for the fly fishing industry.  AFFTA’s mission is to promote the sustained growth of the fly fishing industry.  We work to grow consumer demand for fly fishing goods and services, enhance the growth and professionalism of fly fishing businesses, and provide a clear, loud voice to elected officials and government agencies for the protection, enhancement and restoration of fish and fish habitat.


 

Guest Post – Are You Ten-kurious?

July 20, 2012 By Tom Sadler

Tenkara fishing on a Montana spring creek

Editor’s Note: My friend Ben Bulis, who is running the American Fly Fishing Trade Association, wrote about his recent adventure with a tenkara rod. I asked if he would let me use it as a guest post on Dispatches. He agreed. Enjoy.

Are You Ten-kurious? I was, and I tried it! Tenkara… What is it? Tenkara (translated: “from the skies” or “from the heavens”) is the traditional method (no reel) of Japanese fly-fishing used by commercial fishermen in the mountains of Japan to catch Yamame, Iwana and Yamago. Tenkara originated in Japan more than 200 years ago, the rods, originally were made of long bamboo/cane poles.

Tenkara has been making it’s emergence in the U.S. market since 2009, thanks to Daniel Galhardo, owner of San Francisco based Tenkara U.S.A. Temple Fork Outfitters recently announced they too would be manufacturing a Tenkara rod and RIO now offers a Tenkara line.

I’ll be totally honest; I was more than a little skeptical about fishing without a reel! I have to say, I really have been enjoying the simple approach to fishing, and its effectiveness has made me a believer, Tenkara is here to stay. Learning a new method of fishing and pushing the limits on the size of fish I can catch, is what I like about it! With that being said, Tenkara, will never be able to replace my assortment of rods and reels, it’s just another tool in my quiver.

Tenkara, with its simple approach and ease will in my mind, be a gateway to introduce non-anglers children and adults, to the sport of fly-fishing. Anyone can cast a Tenkara rod effectively in less than 10 minutes! Both of my young children have picked up my Tenkara rod and have caught fish within 15 minutes on the river.

If you have the Tenkara itch, go ahead and scratch it!

At the White House Conference on Conservation

March 7, 2012 By Tom Sadler

I put my AFFTA hat on last Friday to participate in the White House Conference on Conservation. The conference was excellent and while I often grouse about having to “go to DC” this was time well spent.

The theme for the conference was “Growing America’s Outdoor Heritage and Economy.” A theme that is near and dear to our heart here at Dispatches. The drum beat of “habitat equals opportunity equals economic activity” is getting louder and I couldn’t be happier. It is to the great credit that the Administration, especially the Department of Interior, is championing the economic value of the conservation and outdoor recreation.

America’s Great Outdoors

The conference was part of the on-going America’s Great Outdoors initiative. The “on-going” is important to note. Since the Obama Administration rolled AGO out under the capable guidance of Interior Secretary Ken Salazar and his team, they have kept stakeholders and the public informed and engaged. This conference was the latest example.

The purpose of the conference was to “engage directly with conservation leaders from all 50 states to strengthen partnerships and identify next steps in advancing community-driven conservation and outdoor recreation initiatives that are building strong local economies and healthy lands, waters and wildlife across America.

Joining Salazar at the conference were Nancy Sutley, Chair of the White House Council on Environmental Quality, Agriculture Secretary Tom Vilsack, Assistant Secretary of the Army for Civil Works Jo-Ellen Darcy and EPA Administrator Lisa Jackson. Each participated in panel discussions to help frame the discussions in breakout sessions later in the day.

The three panels during the conference were (the links take you to videos of the panels):

  • Renewing Communities;
  • Restoring Rivers; and
  • Conserving Rural Lands.

Each panel was moderated by an administration official with remarks from folks who have experience or involvement in the subject areas. Of special note was Dave Perkins Vice-Chairman of the Orvis Company. Perkins was part of the Restoring Rivers panel and did a great job in connecting the dots to the economic contributions of river recreation and restoration. Having a major player from the fly-fishing industry was important recognition of both the economic and conservation contributions the industry makes.

The capstone to the day came with remarks from President Obama. Having the President come to Interior underscores the importance the administration puts on conservation and the impact of the recreational economy.

Focusing on specifics

In order for folks to talk about specific interests there were 11 breakout sessions:

  • Tourism and Outdoor Recreation
  • Coastal Conservation
  • Access: Recreation / Hunting & Fishing
  • Large Landscape Conservation
  • Urban Open Space
  • Rivers Restoration and Recreation
  • Youth and Outdoor Education
  • The 21st Century Service Conservation Corps, Youth Corps and Veterans Jobs
  • Historic and Cultural Preservation and Sacred Tribal Places
  • Public Lands Management and Conservation
  • National Park Second Century

These breakout sessions were used to learn from stakeholders what was working in the AGO initiative and more importantly what needed to be done.

I attended the Rivers Restoration and Recreation session moderated by Rock Salt from the Dept. of the Army (Civil Works) and Rebecca Wodder from Interior.

Wodder framed the discussion by asking, when it came to rivers, what works and what needs work.

National Water Trails

Earlier in the week, Salazar had signed a Secretarial Order establishing a National Water Trails system under the National Trails System Act.

“The order sets the framework for Secretarial designation of water trails that will help facilitate outdoor recreation on waterways in and around urban areas, and provide national recognition and resources to existing, local water trails.”

Many in the room pointed to the new National Water Trails as an important step forward and one that has great potential to provide stakeholders a way to promote water-based outdoor recreation, encourage community stewardship of local waterways, and promote tourism that fuels local economies across America.

From AFFTA’s perspective, this is a great opportunity. It really is very simple, rivers are our business, they are the principal venues for our customers and clients. There is an indisputable nexus between the health of a river and its viability as a recreational resource.

I used the case of the Colorado River and its tributaries as an example. It was one the Secretary was familiar: “It’s a mecca of economic development in outdoor recreation, and that needs to be recognized in how we manage the Colorado River System.”   I encouraged them to remind Secretary Salazar and Asst Secretary Darcy to keep those economic impacts in mind when making decisions that affect water supply and quality.

I know that my AFFTA colleagues will welcome the chance to work on making the new National Water Trails system a recreational and economic success.

National Fish Habitat Partnership

Salazar also announced that is working with the Secretary Vilsack and Commerce Secretary John Bryson on a Memorandum of Agreement to ensure that Federal resources are effectively focused in support of the collaborative conservation efforts of the National Fish Habitat Partnership.

The National Fish Habitat Partnerships provide local, public-private conservation partnerships that are the foundation of the three part equation, “Habitat = Recreational Opportunity = Economic Activity, which so important to AFFTA. Healthy habitat and clean water create the venues for AFFTA member’s customers and clients.

The National Fish Habitat Action Plan and the National Fish Habitat Partnership are strongly supported by AFFTA and this announcement that an agreement is in the works is excellent news. This is an important step to having our federal partners work together to insure the success of the partnerships and the important work they do.

As a member of the steering committee of the Eastern Brook Trout Joint Venture, one of the 18 National Fish Habitat Partnerships, I know that a well coordinated effort with the various federal agencies can only help the EBTJV continue its successful efforts to ensure healthy, fishable brook trout populations throughout its historic range.

As someone who is often cynical about the value of these types of get togethers, this one was a winner. Sure there is more to be done but the America’s Great Outdoors initiative has been a lot more than rhetoric. The President has shown his support, traveling to the Department of Interior twice and hosting a gathering at the White House. There are AGO projects in 50 states.

Now with this engagement on rivers and fish habitat there is a new opportunity for anglers and the sport fishing industry. That can only be a good thing.

Jobs, Public Lands and the Recreation Economy

November 2, 2011 By Tom Sadler

A big job producer!

Yesterday I had the pleasure of being on a panel in Washington, DC briefing congressional staff and the press on the importance of the recreational economy.

I spoke about the Habitat = Opportunity = Economic activity equation and how investment in conservation had been validated by the Wildlife and Sport Fish Restoration Program for more than 50 years.

Here are my remarks:

Just a bit about me. I am a professional fly-fishing guide and instructor specializing in the Japanese inspired style of fly-fishing known as tenkara.

I am also a PR and government relations consultant and former lobbyist.

Most importantly I am part of the $730 billion recreational economy both professionally as a guide and personally as someone who hunts, fishes, hikes and bikes on our public lands.

I also have the privilege to be a board member of the American Fly Fishing Trade Association and pleased to represent them here today.

AFFTA is the sole trade organization for the fly-fishing industry, working to promote the industry’s sustained growth. AFFTA represents more than 300 small businesses in more than 42 states including: Manufacturers, retailers, guides, outfitters and media.

For the fly-fishing industry conservation is a straight-line equation: Habitat = Opportunity = Economic activity.

What that means is healthy fish and wildlife habitat is what creates the recreational venues for our customers. Those venues are where our customers go to fly-fish. Those fly-fishers create jobs for the industry and a lot of collateral business as well.

That is why we are asking the Administration for more public land designations like Ft. Monroe, more protections like the mining withdrawal at the Grand Canyon and for Congress to support funding for conservation programs at levels that doesn’t choke off the economic activity of the recreational sector.

Let’s talk numbers:

From National Fish and Wildlife Foundation/Southwich report The Economics Associated with Outdoor Recreation, Natural Resources Conservation and Historic Preservation in the United States we know outdoor recreation has a significant impact on our economy. Those contributions come from both direct and ripple effects throughout the economy.

In 2006, the Outdoor Foundation put the total economic activity from outdoor recreation at $730 billion a year. Included in that total is $46 billion in gear retail sales, $243 billion in trip related sales and nearly $88 billion in federal and state taxes. That economic activity created 6.4 million jobs.

The $289 billion in sales of gear and trips combined are greater than annual returns from pharmaceutical and medicine manufacturing at $162 billion; legal services at $253 billion; and power generation and supply at $283 billion.

Let’s look at fishing, according to that report;

  • Number of Participants:  32.9 million
  • Jobs Supported:  587,000
  • Gear Related Sales:  $6.4 billion
  • Trip Related Sales:  $16.2 billion
  • Fed and State Taxes generated:  $4.1 billion
  • Total Economic contribution:  $61.54 billion

When it comes to fly-fishing, according to the Recreational Boating and Fishing Foundation there were 5.5 million fly-fishers in the U.S. in 2010.

In 2010, fly-fishers took 91 million trips either close to home or overnight. They went fly-fishing 16 times on average. More than 25% go fly-fishing between once a month and once a week. 15% tried the sport for the first time in 2010.

That is obviously good news. New enthusiasts coming into the sport is good for business and also good for conservation.

From Southwick and Associates we have learned that sales of fly-fishing gear continue to grow. 59% of anglers surveyed said they bought fly fishing tackle in 2010. An increase of 4% over 2009.

Trout fishing remains the most targeted fish with 66% of dedicated fly fisherman target trout.

In the past year, nearly 40% of anglers traveled out of state to fish. Of those who traveled out of state; 35% took at least one trip out of state, 24% took two,10% took three and 31% said they traveled out of state to fish four or more times in the past year.

“Many of these trips require the purchase of gas, meals, hotels, guide or charter boat services and tackle, all of which go to strengthen local economies” said Rob Southwick, president of Southwick Associates,

Fishermen pay an excise tax on the gear they purchase. Those funds go into the Sport-Fish Restoration Account also know as the Dingell-Johnson, Wallop-Breaux accounts.

Since 1941, businesses in the sport-fishing industry have paid a federal excise on the products that they manufacture.

In 1950 sportsmen and businesses worked with Congress to redirect these existing excise taxes to the Sport-Fish Restoration Program.

The idea was simple. By investing in improvements to sport-fish habitat and public access, more people would fish and sales of gear that generated the tax would increase.

This has been a enormously successful partnership between the fishing industry, anglers, state and federal fisheries agencies. The funds go to state fish and game departments. They have used those funds to help restore fish populations and to increased fishing opportunities

Today, there are at least 77% more anglers then there were in 1950. Purchases of tax-related items by anglers have increased almost 200% in constant dollars since 1955.

This is a sterling example of how reliable conservation funding has fueled economic growth. At the same time, the nation as a whole enjoys from the collateral benefits of conserving our public lands; such as clean air and water and place to enjoy healthy exercise and spiritual renewal.

Why is all this important? It’s simple.

Without continuing to invest in programs to conserve, maintain and create these recreational venues we put this economic activity and those jobs at risk.

Here are the “take aways”:

  • Healthy habitat creates recreational venues, much of it is public land
  • Those venues provides sustainable, long term economic activity
  • We must protect what we have like the Grand Canyon
  • We must add more where we can like at Ft. Monroe
  • Without strong leadership the Habitat = Opportunity = Economic activity equation is doomed to second rate status
  • Lost venues means lost economic activity
  • Lost economic activity threatens funding that supports state fish and wildlife programs.

For too long outdoor recreation has been relegated to second class status and seen as nothing more than a bunch of hobbyists.

The facts show a different picture.

Outdoor recreation deserves recognition for the economic contribution it makes to our country.

A contribution built on investing in conservation programs and funding. Conservation and outdoor recreation deserve well-funded support from Congress.

Thank you.

U.S. House Votes to Dirty Your Water

July 18, 2011 By Tom Sadler

Just to prove it is not just the renegades over at the Appropriations Committee trying to undermine conservation and environmental policy, the U.S. House of Representatives voted last week to gut the Clean Water Act by passing  H.R. 2018, The Clean Water Cooperative Federalism Act.

Conservation, Sportsmen’s and Outdoor Industry Organizations Oppose H.R. 2018

Before the vote, The American Fly Fishing Trade Association, Trout Unlimited, The Theodore Roosevelt Conservation Partnership, The Izaak Walton League of America and The National Wildlife Federation sent a letter strongly objecting to this legislation.

The bill would adversely affect waterways nationwide, and would lessen protective standards provided by the Clean Water Act for 38 years. The Transportation and Infrastructure Committee held no legislative hearings on the bill, and rushed to pass it through committee. The bill deserves far more scrutiny.

Yup, you read that correctly. This legislation didn’t get a hearing, in fact the bill was introduced at the end of May and apparently the need to gut the Clean Water is such a high priority for the Republican leadership in the House it got to the floor in short order.

Puts nation’s waters, fish and wildlife at risk.

H.R. 2018 proposes sweeping changes to the Clean Water Act that would undercut the progress the Act has made in restoring our waters over the last four decades. The bill purports to strengthen “cooperative federalism” by giving the states more control over EPA’s Clean Water Act oversight. In fact, the bill undermines the federal‐state partnership on which the Clean Water Act is based.

We would welcome committee consideration of an appropriate increased role for the states. However, as written this bill clearly is intended to weaken implementation of the Clean Water Act.

Of course water tends to travel across state lines so while one state might hold the water in the state in high regard, their up stream neighbor might not be so conscientious. That was one of the reasons for having the Clean Water Act in the first place.

Habitat equals opportunity that creates economic activity

Clean water is key to 40 million anglers who spend about $45 billion a year  and about 2.3 million hunters spending $1.3 billion each year hunting ducks and other migratory birds. The U.S. House continues to ignore the simple economics of outdoor recreation in favor of poorly conceived “solutions” to unfounded “problems”.

Who voted for this?

Wondering how your Representative voted? You can check the final vote results for Roll Call 573 here.

Why not write your Representative  and let them know what you think of their vote.

Fortunately if the Senate is silly enough to pass this legislation the Administration has put the word out that the veto pen will be uncapped.

Stay tuned…

Thinking About – Fish Hatcheries

April 8, 2011 By Tom Sadler

Been thinking about hatcheries lately.

The next year’s budget for federal fish hatcheries got hit with the budget axe and there are some folks who are pretty sore about it. The “whys” and “wherefores” are complicated. You are gonna have to take my word on that part. That is not something frankly I feel much like writing about.

Uncomfortable questions got me thinking

Read more after the jump > [Read more…] about Thinking About – Fish Hatcheries

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