The Middle River Group, LLC

fly fishing, conservation and politics.

ASA

Midwinter Board Update

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From OWAA Newsowaa-active-member

In January, when the Board met for the annual midwinter board meeting, I presented a report on the financial and operational status of the organization. Like previous reports, it focused primarily on the financial and membership aspects of OWAA operations. It is my pleasure to share that with you as well.

Even though 2014 saw some cash flow challenges, we are able to present a balanced budget for 2015. The key to our financial security continues to rest on the revenue side of our operations. We can’t “cut” our way to financial security; we need to “grow” our way there. As you will see below, we are making good progress.

Membership is up 10 percent as of December 2014 compared to May 2014 and Supporting Group affiliations are up 18 percent

Since the last board meeting the team at headquarters has been busy on a number of fronts, and here are some highlights of our efforts.

While the presentations were excellent, the attendance at Conference in McAllen, Texas, was a disappointment. There was a big lesson learned: No more conferences close to holidays.

When the U.S. Forest Service initiated a rulemaking on filming and commercial photography in wilderness areas we responded with press statements, columns in Outdoors Unlimited and blog posts. President Mark Freeman and I had telephone conversations and meetings with Forest Service leadership. We submitted written comments for the record. OWAA’ s efforts were acknowledged in USFS Chief Tidwell’s letter to the field clarifying the policy.

In order to help increase awareness of OWAA we sponsored the Press Room at the American Fly Fishing Trade Association’s International Fly Tackle Dealer show which is co-located with the American Sportfishing Association’s International Convention of Allied Sportfishing Trades show.

I joined the Southeastern Outdoor Press Association (SEOPA) and had the pleasure of attending their 50th anniversary conference. It was a great opportunity to visit with past and present OWAA notables. Board member Tim Mead very graciously made my “green ribbon” experience quite enjoyable. Thank you,Tim.

We added the Ocean Conservancy as a new EIC Fishing Category Co-Sponsor thanks to the good works of Brandon Shuler.

Working with the Strategic Planning committee we implemented a revised Strategic Plan -See Strategic Plan 2014 Update 2.

Finally, as we move into 2015 we will be focusing on having a successful conference in Knoxville, Tennessee, and looking at ways to improve member and supporter communications.

As always, your comments and suggestions are most welcome. Call me directly at 406-552-4049 or email me.

The Consequence of Inaction

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Function 300 in all its glory

Conservation writer Beau Beasley recently continued the drum beat of the importance of letting our elected officials know that outdoor recreation is an important economic driver. His article in MidCurrent, Hunting and Fishing in America: “All Dollars, No Sense” is an in depth look at the consequences of from the government shutdown last Fall.

Approximately 1 percent of the total federal budget is spent on natural resources. In fact, spending on natural resources now is nearly half of what it was in the late 1970s. Politicians talk tough about sound economic policy and job creation while simultaneously reducing funding for conservation efforts and denying hunters and anglers access to public land—or in other words, they attempt to balance the budget by digging for loose change in the national couch.

Beasley shows in real terms, with numbers to back it up, what this means to those of us who love the great outdoors and have an economic stake in its future.

More importantly if reinforces the message that to sit idly by and “hope” our elected officials will do right by us is a fools errand. Ain’t gonna happen.

When the federal government is many trillions of dollars in debt, when the economy is weak and good-paying jobs are scarce, when technocrats assume that they know what’s best for us, when politicians lose any interest in compromise and see political opponents (and those who vote for them) merely as enemies to be defeated, when crony corporatism replaces the capitalism that made this country the greatest economic powerhouse the world has ever seen—then sportsmen and the small businesses that cater to them are truly on their own. The federal government isn’t coming to bail out Byron Begley or the small businesses owners in Cody, Wyoming, who are still hurting.

Beasley ends his article on a somewhat hopeful note, a sentiment I don’t share. I’m more in the pitchforks and torches camp these days.

Want a concrete call to action? Do this. Read Beasley’s article and send a message to your Representative and Senators. They have forms on their websites.

Paste the article or share the link and ask them just one question “What are you doing to support the outdoor recreation economy?”

Don’t know who your rep is, try Find Your Representative. For your Senators try U.S. Senate website.

For good measure you might do the same on their Facebook page and send the link in a tweet with that question.

Wildlife and its habitat cannot speak, so we must and we will.  -Theodore Roosevelt

AFFTA and ASA to Co-Locate Trade Shows

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Big news in the fishing industry world today. The American Sportfishing Association and the American Fly Fishing Trade Association announced today that both trade shows will now in under one roof in Las Vegas in 2013.

As an AFFTA board member I strongly supported this decision and am very excited about the IFTD show next year. Having been directly involved in the discussions leading up to this decision I know all options were fully explored and discussed and that co-locating with ICAST was clearly the best option available to AFFTA. AFFTA’s President Ben Bulis deserves special recognition for keeping the process running smoothly.

Here is the Joint Press Release with the details:

Alexandria, VA and Westminster, CO – September 14, 2012 – Today, the American Sportfishing Association (ASA) and the American Fly Fishing Trade Association (AFFTA) announced a partnership in which they would co-locate their trade shows in one venue in 2013. Both the International Convention of Allied Sportfishing Trades, better known as ICAST, and the International Fly Tackle Dealer Show, known as IFTD, will be held July 10-12, 2013, at the Las Vegas Convention Center in Las Vegas, Nev.

Both ASA’s and AFFTA’s Boards of Directors voted unanimously to support the new partnership and co-locating ICAST and IFTD in the Las Vegas Convention Center next July.

“By joining forces with ICAST and ASA to bring IFTD to Las Vegas in 2013, we are collectively creating what will truly be the largest recreational fishing show in the world,” said AFFTA President Ben Bulis. “This is a tremendous opportunity for the fly fishing industry and AFFTA’s Board of Directors encourages all AFFTA members to take advantage of this opportunity to explore a new and innovative option to grow and improve our collective business interests.”

“ASA’s Board of Directors is pleased that AFFTA has decided to partner with ASA to create an expanded trade show venue that will have a positive impact on our entire industry,” said ASA President and CEO Mike Nussman. “By combining both shows in one venue, we can expand the business opportunities for both trade shows in terms of increasing international attendance as well as buyers and media located in the U.S. which will benefit both organizations. If an individual is on the fence about attending one show or the other or both; we’ve now eliminated that barrier.”

Both ASA and AFFTA will each manage its own trade show but will combine some functions, such as the show directory and having the same show hours, where it makes good business sense and benefits show attendees.

Bulis further said, “We feel that this is an exciting opportunity for our industry at the same time realizing that we will have issues such as future locations, dates or potential partnerships or integrations with other existing shows. All of that said, there is really no perfect answer; no solution that is going to please everyone. We do agree that we need to try something that is significantly different and we need to continue to explore new and innovative options to grow and improve our annual show event. Joining forces with ASA and ICAST while continuing to manage our own show, is a great option for fly fishing and for AFFTA.”

Jeff Marble, CEO, Frabill, Inc., and ASA’s Board of Directors chairman said, “From a business perspective, an alliance between our organizations – both of whom are dedicated to growing and expanding the sport of fishing – is something that is totally natural and something that makes great sense for both memberships.”

“What’s exciting is that IFTD is going to remain an independent, progressive trade show that is controlled and run by the fly fishing industry,” said Jim Klug, chairman, AFFTA Board of Directors and Director of Operations, Yellow Dog FlyFishing Adventures. “We will be able to continue to feature all of the elements that make IFTD great including retailer-specific forums and seminars, a large casting pond and a cohesive footprint that will keep fly fishing together in the same area. This is an opportunity to grow the show and provide a better overall experience and value to our members and show attendees.”

ICAST and IFTD 2013 Show Dates and Hours
Las Vegas Convention Center, Las Vegas

ICAST Show Hours IFTD Show Hours
Wednesday, July 10 9:00 a.m. to 6:00 p.m. 9:00 a.m. to 6:00 p.m.
Thursday, July 11 9:00 a.m. to 6:00 p.m. 9:00 a.m. to 6:00 p.m.
Friday, July 12 9:00 a.m. to 3:00 p.m. 9:00 a.m. to 3:00 p.m.

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The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also gives America’s 60 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through KeepAmericaFishing™ , our angler advocacy campaign. America’s anglers generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people.

The American Fly Fishing Trade Association (AFFTA) is the sole trade association for the fly fishing industry.  AFFTA’s mission is to promote the sustained growth of the fly fishing industry.  We work to grow consumer demand for fly fishing goods and services, enhance the growth and professionalism of fly fishing businesses, and provide a clear, loud voice to elected officials and government agencies for the protection, enhancement and restoration of fish and fish habitat.


 

ASA releases Comprehensive Angler Access Study

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The simple fact is that if anglers can’t access the water they will be driven from the sport.

There are a lot factors that drive a person’s decision to go fishing. The study for ASA by Responsive Management looked at those decisions with an eye toward helping guide programs to improve angler access.

Durable decisions on access must be based on facts, not conjecture. This study is an important step toward understanding the attitudes of anglers, landowners and land management professionals.

For Immediate Release

Mary Jane Williamson, Communications Director, mjwilliamson@asafishing.org

703-519-9691, x227, www.asafishing.org

Comprehensive Angler Access Study Has Surprising Results

Industry leaders will address a wide-range of sportfishing issues

Alexandria, VA – July 7, 2010 – Results of a recent comprehensive angler access study by the American Sportfishing Association (ASA) and Responsive Management – 2010 Angler Access in the U.S. Report – reveal some surprising views by anglers, private landowners and professional fish and wildlife managers who make decisions regarding angler access. Interviews were completed with more than 4,000 landowners and more than 4,100 recreational anglers. This is the first study of its kind to include landowners that have water on, adjacent to or running through their property to document their assessment of angler access. The most important finding is that two-thirds of anglers access most of their fishing from public lands with about half of those anglers primarily fishing from private boats, this includes both fresh and saltwater.

The five major findings in the study are:

•    Public lands are important to anglers as a means to access places to fish.

•    Angler access is tied to boating access.

•    Fish and wildlife professionals are concerned about angler access.

•    While liability is an important issue for landowners, a landowners’ privacy is the most important reason why they don’t open their land to more people.

•    Landowners are generally unaware of the many programs that agencies and organizations have to help them create access on their property.

“The most important finding in this study is the predominant role that public lands and access to public lands plays in anglers being able to enjoy their sport,” said ASA Vice President Gordon Robertson. “That is crucial information for our state and federal fish and wildlife and land managers and must be taken into account for budgeting and planning purposes.”

Robertson further said, “Access is consistently identified as the top issue of concern among anglers and the study reveals that if anglers can’t access areas to recreationally fish, they may desert the sport.”

Mark Duda, executive director of Responsive Management, emphasized, “This is a thorough and definitive study of angler access in the United States. Agencies and organizations interested in angler access will find this and invaluable resource.”

Other highlights of the study include:

•    92 percent of landowners approved of legal recreational fishing and believe it is important for the public to have the opportunity to do so.

•    About one-half of landowners fish on their own property and two-thirds allow access to those people they know.

•    Approximately one-tenth of landowners allow completely open access to their lands.

•    Approximately 1 percent of private landowners charge an access fee to anglers.

•    64 percent of recreational anglers access their primary fishing areas from public lands while 16 percent use private lands.

•    54 percent of recreational anglers seek areas with boating access.

•    54 percent of anglers surveyed cited that as their primary source of information about where to fish is word of mouth.

•    The survey found that 89 percent of landowners say they have not experienced problems with recreational anglers in the last five years.

“Anglers have long been viewed as conservationists and generally as good citizens,” said Robertson. “It is encouraging to understand from the survey that almost 90 percent of landowners have not experienced problems with recreational anglers over the past five years.”

The study was conducted under a multi-state conservation grant from the U.S. Fish and Wildlife Service and administered by the Association of Fish and Wildlife Agencies.

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The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also represents the interests of America’s 60 million anglers who generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people.

Responsive Management is an internationally recognized public opinion and attitude survey research firm specializing in natural resource and outdoor recreation issues and has been conducting research on anglers and fishing-related issues for 20 years. Its mission is to help natural resource agencies and organizations better understand and work with their constituents, customers, and the public. Utilizing its in-house, full-service mail and telephone survey center with 50 professional interviewers, Responsive Management has conducted more than 500 telephone surveys, mail surveys and focus groups. It has extensive experience in conducting scientific surveys on fishing participation, fishing motivations, anglers’ preferences, and opinions on fishing regulations and other fisheries management issues. For all studies, Responsive Management follows the highest standards in conducting mail surveys, telephone surveys, focus groups, and personal interviews to ensure accurate, unbiased results.

American Sportfishing Association Elects Board of Directors Members

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Two good friends, Geoff Ratte and Martin MacDonald,  were elected to the American Sportfishing Association’s board of directors. Congratulations gentleman the industry is lucky to have you working on their behalf!

Here is ASA’s Press Release:

American Sportfishing Association Elects Board of Directors Members

Industry leaders will address a wide-range of sportfishing issues

Alexandria, VA – June 29, 2009 – Six members of the American Sportfishing Association’s (ASA) Board of Directors were elected or re-elected to fill three regional seats and three at-large seats. Their terms begin October 1, 2009, and they will serve two-year terms. ASA’s board members may serve three, consecutive two-year terms.

Regional seats went to Martin MacDonald, director of Conservation, Bass Pro Shops, Springfield, Mo., who will serve the South Central Region; Bob Eakes,president, Red Drum Tackle Shops, Buxton, N.C., who will serve the Southeast Region (re-elected); and Dick Pool, president, Pro-Troll Fishing Products,Concord, Calif., who will serve the West Region. Eakes was re-elected for a third, two-year term. MacDonald and Pool will serve a two-year term. Pool has previously served on ASA’s Board of Directors.

At-Large seats went to John Jilling, president, Wright & McGill Company, Denver, Colo. (re-elected); Geoff Ratte, Water Gremlin Company, St. Paul, Minn.; andDave Bulthuis, vice president of Sales, Costa Del Mar Sunglasses, Inc., Daytona Beach, Fla. Jilling and Ratte were re-elected to serve a third and second two-year term respectively. Bulthuis was elected to his first two-year term.

“We’ve got a great mix of talent, experience and perspective with the incoming Board of Directors who will compliment an already impressive group of individuals,” said Mike Nussman, ASA president and CEO. “The members of the American Sportfishing Association will be well-served by these dynamic leaders, industry veterans and steadfast advocates for the sportfishing industry. I look forward to working with everyone and thank them for their time and support.”

Martin MacDonald was elected to his first term on ASA’s board of directors. MacDonald plans to address introducing adults to fishing, general sportfishing education and economic vibrancy in the sportfishing industry. Bob Eakes, who was re-elected to his third, two-year term on the ASA board, plans to use his time on the board to continue to address angler access issues. Dick Pool, an industry veteran, was elected for a two-year term and has previously served six years on ASA’s board. Pool plans to address the association’s role in advocating for fisheries resources and the individual angler. John Jilling, was re-elected to his serve his third, two-year term. Jilling has been with Wright & McGill for 36 years, the last 11 as president. He has also served as ICAST Show Committee chairman. He plans to focus on angler access and recruitment and fisheries resources issues. Geoff Ratte was elected to his second, two-year term. He’s been with Water Gremlin Company for 33 years. For over half that time, Ratte has represented the sportfishing industry’s interests on many ASA committees as well as state and federal industry working groups and committees. He currently has a seat on the Sportfishing and Boating Partnership Council. Dave Bulthuis, elected to his first, two-year term, currently serves as ICAST Show Committee chairman. He plans to dedicate his time on the board to addressing issues that preserve and grow the sport and the industry.

The current members of the Board of Directors are; Jeff Pontius, ZEBCO Brands (Chairman); Jeff Marble, Frabill, Inc. (Vice Chairman); Gregg Wollner, RapalaUSA, (Secretary); Peter Foley, Boone Bait Company, Inc. (Treasurer);Randy Lemcke, Plano Molding Company (Immediate Past Chairman); Thomas Dammrich, National Marine Manufacturers Association; Ed Dinkins, Boy Scouts of America; Bob Eakes, Red Drum Tackle Show, Inc.; John Frampton, South Carolina Department of Natural Resources; John Jilling, Wright & McGill Company; Jay Jolly; Jim Lebson, G. Loomis, Inc.; Chip Powell, Mason Tackle Company; Geoff Ratte, Water Gremlin Company; Bruce Stanton, PRADCO-Fishing; Gary Zurn, Big Rock Sports; Ken Hammond, The Hammond Group (ex-officio); and Darrell Lowrance, (ex-officio).

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The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also represents the interests of America’s 60 million anglers who generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people.

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ASA Communications

American Sportfishing Association

225 Reinekers Lane, Suite 420

Alexandria, VA 22314

(703) 519-9691 ex. 222

asacomm@asafishing.org