The Middle River Group, LLC

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Outdoor Recreation Means Business

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For too long those of us in the outdoor recreation industry have been given a pat on the head and told to “go play outside” by the politicians and policy makers alike. We have been treated as “hobbyists” who don’t really count when it comes to the U.S. economy. Well thanks to a new report, The Outdoor Recreation Economy from the Outdoor Industry Association we can now tell those folks that outdoor recreation means business. And it is time we did.

Play Outside, It’s Good Business

The outdoor recreation economy is serious business. It is responsible for:

  • 6.1 million direct American jobs
  • $646 billion in direct consumer spending
  • $80 billion in combined state, local and federal tax revenue

What concerns me and should concern you, is our elected officials – at all levels of government – give short shrift to that economic activity. They ignore those numbers in favor of other industries who, with their better funded advocacy efforts, have convinced policy makers and politicians that their sector is more important than ours.

When that happens the infrastructure that supports the outdoor recreation economy suffers. We see public land and the recreational opportunities they provide relegated to second class status.

So where does the outdoor recreation economy stack up compared to other sectors? Here are a couple of comparisons:

The $646 billion in direct consumer spending annually is greater than:

  • Pharmaceuticals ($331B)
  • Motor vehicles and parts ($340B)
  • Gasoline and other fuels ($354B)
  • Household utilities ($309B)

When it comes to employment the more than 6 million American jobs that are directly dependent on outdoor recreation is greater than:

  • Real Estate, Rentals and Leasing (2.0M)
  • Oil and Gas (2.1 M)
  • Information (2.5M)
  • Education (3.5M)
  • Transportation and Warehousing (4.3M)
  • Construction (5.5M)
  • Finance and Insurance (5.8M)

What is important to understand is these comparisons are based on direct economic impact and do not include indirect, implied, multiplier or ripple effects. If those effects were included the economic impact would be substantially larger. According to the report, when outdoor recreation related spending ripples through the economy it creates $1.6 trillion in economic impact and 12 million jobs.

Habitat = Opportunity = Economic Activity.

“Preserving access to outdoor recreation opportunities protects the economy, the businesses, the communities and the people who depend on the ability to play outside.” — OIA’s Outdoor Recreation Economy Report, June 2012.

What underpins this economic activity is the network local, state and federal public lands and waters. A network as important to the economic viability of this country as the other public works infrastructure such as the schools, water treatment, roads and airports we depend on.

When the policy makers and politicians demean our public lands they show either their ignorance (to be charitable) or there political bigotry (more likely). While politicians can be expected to say what they think will get them elected, ignorance has no place in policy making. This report is a powerful, factual tool that should be part of every debate on the value of our public lands and the importance of conservation of those resources.

A National Outdoor Recreation System.

“Outdoor recreation can grow jobs and drive the economy if we manage and invest in parks, waters and trails as a system designed to sustain economic dividends.” — OIA’s Outdoor Recreation Economy Report, June 2012.

Recreational venues in our nation, such as seashores, forests, parks, and wilderness, must be recognized for the important role they play in the economy. These public venues form the foundation of a national outdoor recreation system. Our policy makers should invest more, not less in these important assets to our nation’s economy.

This new report arms us with facts that must be used to show our elected officials just how important outdoor recreation is to our economy. These are undeniable economic, social and health benefits that are no longer “nice to have,” they are a “must have.”

You can help spread the word by emailing the report (here’s the link) to your elected officials. Just tell them: “Outdoor recreation means business,read this!”

EPA’s Draft Watershed Assessment for Bristol Bay

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Hard work pays off.

The folks at TU’s Save Bristol Bay campaign and Sportsmen’s Alliance for Alaska deserve some serious congratulations. Because of their efforts the a critical milestone in the efforts to protect Bristol Bay has been reached. On May 18, the U.S. Environmental Protection Agency put out a draft scientific study of the Bristol Bay watershedand its natural resources. The study is open for public comment through July 23, 2012. Scott Hed and Shoren Brown (below) in particular have been tireless in their efforts to get us to this point and have earned a round of applause at the very least and a round of drinks next time you see them.

These guys have reason to smile

Forewarned is Forearmed

EPA has taken an important step and deserves credit for being pro-active in doing this forward-looking assessment. Knowing what the potential challenges of a project this size could be and the ecological and economic impacts it could have, allows EPA and those who have an interest in Bristol Bay to be much better informed when it comes to siting mining or other extraction projects in the region.

 Sportsmen in particular have written, spoken out and shown their concerns about the impact a large-scale mining operation could have on the Bristol Bay watershed.

What the DRAFT Watershed Assessment says

Here is what EPA wrote in their press release:

“The report assesses the watershed’s natural resources and the economic benefits associated with those resources, including the largest undisturbed wild sockeye salmon run in the world. EPA’s draft study does not provide an in-depth assessment of any specific mining project, but instead assesses the potential environmental impacts associated with mining activities at a scale and with the characteristics that are realistically anticipated, given the nature of mineral deposits in the watershed, the requirements for successful mining development, and publicly available information about potential mining activity. The report concludes that there is potential for certain activities associated with large-scale mining to have adverse impacts on the productivity and sustainability of the salmon fishery in the watershed. Potential impacts could include loss of habitat used for salmon spawning and rearing. The assessment, when finalized following the important public comment and independent peer review, could help inform future decisions on any large-scale mining in Bristol Bay by both federal and non-federal decision-makers.
The draft assessment focused on the Nushagak and Kvichak watersheds, which produce up to half of all Bristol Bay salmon and are open to mining development under Alaska law.

Key findings in EPA’s draft assessment include:

  • All five species of North American Pacific salmon are found in Bristol Bay. The Bristol Bay watershed supports the largest sockeye salmon fishery in the world. The Kvichak River produces more sockeye salmon than any other river in the world. The Nushagak River is the fourth largest producer of Chinook salmon in North America.
  • Bristol Bay’s wild salmon fishery and other ecological resources provide at least 14,000 full and part-time jobs and is valued at about $480 million annually.
  • The average annual run of sockeye salmon is about 37.5 million fish.
  • Bristol Bay provides habitat for numerous animal species, including 35 fish species, more than 190 bird species and 40 animal species.

EPA also examined the importance of Bristol Bay salmon in sustaining the traditional subsistence lifestyle of Alaska Native Villages in the watershed. The assessment includes detailed reports on Bristol Bay indigenous culture, wildlife and economics, as well as salmon and other fish.

TU’s Save Bristol Bay campaign website adds this:

“Even at its minimum size, mining the Pebble deposit would eliminate or block 55 to 87 miles of salmon streams and at least 2500 acres of wetlands – key habitat for sockeye and other fishes. EPA evaluated four types of large-scale mine failures, and found that even though precise estimates of failure probabilities cannot be made, evidence from other large mines suggest that “at least one or more accidents of failures could occur, potentially resulting in immediate, severe impacts on salmon and detrimental, long-term impacts on salmon habitat.”

What it means for Bristol Bay

This DRAFT assessment is a good first step. There is still a lot of work to be done however. EPA’s assessment is scientific and technical. It is not final, takes no regulatory action and “no way prejudges future consideration of proposed mining activities.”

Unless significant changes to the assessment are justified during the public comment and peer review period, EPA should take the next step and initiate a process under the Clean Water Act to protect Bristol Bay’s waters.

Please add your voice in support of protections for Bristol Bay; Click here to take action.

For information on public meetings and how to submit comments, visit EPA’s website:http://www.epa.gov/region10/bristolbay/.

For more information on EPA’s Bristol Bay Watershed Assessment and to read the assessment, visit:http://www.epa.gov/region10/bristolbay/

Public Lands Make Business Sense

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My friend Johnny LeCoq of Fishpond  likes to make ripples. He recently did an ad for the Small Business Majority and the message is one familar to readers of this blog.

 “As a company that offers outdoor products, it’s important to us that we use our business to spread the word on issues that revolve around the outdoors. We didn’t start the company this way, but it became who we are because of the big impact that protecting the outdoors has on the success of our business. ”

Give the ad 30 seconds of your time and see if you don’t agree.

 

Our national energy policy must recognize the value our public land have to small business and must include protection for public lands. In Colorado for example, this is confirmed by opinion polling released by Small Business Majority.

“Our nation’s most prolific job creators are asking that smart steps are taken to preserve Colorado’s natural assets because they believe it’s good for business,” said John Arensmeyer, founder & CEO of Small Business Majority. “It’s evident public lands play an important role in entrepreneurs’ decisions to open businesses in Colorado. And they’ve seen firsthand that protecting those areas can attract business, which is why they’d like to see national monuments established to preserve them, and it’s why they are asking lawmakers to balance public lands protection as they develop new energy policies.”

Small businesses are an important economic engine in this country and our public lands are a critical component. They both deserve our attention and support!

doing a little business myself...

Accessorizing My Wardrobe

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As a Mountain Khakis ambassador I know often it is my good looking pants rather than my  rugged looks that gets attention. Since I am committed to both the brand and the lifestyle -who wouldn’t like dogs and trucks- I figured I could up my game for the spring. I mean MK has some great new tops and bottoms in the spring line up, I needed an edge. One my favorite MK photos was an inspiration but I wanted to compliment, not copy it.

Well I know I am not going to get any better looking but how can you resist this latest “accessory” to my wardrobe?!?

She can only enhance my ambassadorial prestige.

Disclosure.

Why more fish are bad for business.

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Editor Note: The post below showed up on OBN inviting other to use it as a guest post. The economic connection caught my attention.

Sounds counterintuitive doesn’t it, how can more fish be bad for business?

As Schustrom and Farling explain, angling numbers have declined on Flathead Lake as well as tourism dollars. Read below to learn why.

Not convinced? Check out this great Flathead lake fishery FAQ on Chi Wulff; The Battle to Restore the Flathead’s Bull and Cutthroat Trout Goes On…

Flathead Lake fishery collapsing thanks to non-native lake trout

By Chris Schustrom and Bruce Farling

This spring native westslope cutthroat and bull trout will stage for their epic journeys from Flathead Lake to spawning streams in the Middle and North Forks Flathead River.  Once quite common, their numbers are significantly diminished from the recent past because many cannot navigate the gauntlet of predacious non-native lake trout (and illegally introduced northern pike) that occupy the lake and river. Our neighbors, the Confederated Salish and Kootenai Tribes, want to bolster the populations of native fish to once again provide a diverse sport fishery as well as revive an important part of tribal culture. With the support of anglers, the assistance of objective science and a review panel of biologists from state and federal agencies, as well as the university system, the tribes are working hard to strike a reasonable balance in the fishery at Flathead Lake. They deserve your support.

west slope cutthroat trout

Flathead Lake once hosted one of Montana’s most popular and robust sport fisheries, featuring millions of kokanee salmon, cutthroats, yellow perch, bull trout and lake trout. Today, the salmon are gone and cutthroat and bull trout numbers have been reduced dramatically. Also gone are many fishermen. Perch and lake whitefish remain, but their availability fluctuates year to year, depending on water levels and predation. Well-meaning state managers who introduced Mysis shrimp into the Flathead system in the 1980s triggered the decline in the lake’s fishery and fishing opportunities. The shrimp provide an ample food source for young lake trout, improving their survival rates. Once these lake trout get larger they feed on other fish. In the nineties the exploding lake trout population consumed about 10 million kokanee in Flathead Lake, collapsing perhaps the most popular lake fishery in the state. Angling numbers then dropped by about 50 percent.  When the kokanee disappeared, so did hundreds of bald eagles that gathered each fall to gorge on spawning salmon at McDonald Creek in Glacier National Park. Thousands of tourists then stopped coming to view the eagles. Tourism dollars dropped.

one of the bad guys, a non-native lake trout

The large lake trout population – as well as illegally introduced northern pike — also preys on bull trout. The result has been an alarming loss of the native fish in the lake and the connected North and Middle Forks. Today, adult bull trout in Flathead Lake are estimated to be only about 3,000 fish. Localized spawning populations continue to disappear. It is now illegal to fish for them. Scientists estimate lake trout numbers, however,are around 1.8 million. They are tough to catch without a large boat and specialized gear. Lake trout migrating from Flathead Lake have also nearly eliminated bull trout from 10 of 13 lakes on the west side of Glacier Park. Further, they have severely reduced cutthroat numbers in the upper Flathead system, reducing their population to less than half of what they were before Mysis arrived. Because many of the easier-to-catch cutthroats in the upper Flathead River system migrate from the lake, angling opportunities – and the tourism dollars they generate — in the Middle and North Forks are threatened by lake trout.

The near monoculture of lake trout in Flathead Lake threatens the future of sportfishing in the upper Flathead basin. The tribes, however, are addressing this challenge head-on. They are evaluating tools, including maintaining fishing tourneys coupled with limited and scientifically based netting, that can reduce the lake trout population to a reasonable number. This could reduce predation and benefit native bull and cutthroat trout, as well as other sportfish such as perch and lake whitefish. It would also still maintain a lake trout fishery for the minority of anglers who can afford powerboats and the specialized gear it takes to pursue them. Despite the fears of the small cadre of commercial charter operators who fish for lake trout, it would be impossible to eliminate their favored fish from Flathead Lake.

Without new approaches at Flathead Lake, bull trout and cutthroat trout will eventually be reduced to a tiny fraction of their historical numbers, or even extirpated. Without new approaches, angling opportunities and the economic benefits they generate, will continue to dwindle. Without trying, and instead turning the lake and river over to lake trout, we will be judged harshly by future Montanans who will never feel the tug of a large cutthroat on their line at Flathead Lake.

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At the White House Conference on Conservation

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I put my AFFTA hat on last Friday to participate in the White House Conference on Conservation. The conference was excellent and while I often grouse about having to “go to DC” this was time well spent.

The theme for the conference was “Growing America’s Outdoor Heritage and Economy.” A theme that is near and dear to our heart here at Dispatches. The drum beat of “habitat equals opportunity equals economic activity” is getting louder and I couldn’t be happier. It is to the great credit that the Administration, especially the Department of Interior, is championing the economic value of the conservation and outdoor recreation.

America’s Great Outdoors

The conference was part of the on-going America’s Great Outdoors initiative. The “on-going” is important to note. Since the Obama Administration rolled AGO out under the capable guidance of Interior Secretary Ken Salazar and his team, they have kept stakeholders and the public informed and engaged. This conference was the latest example.

The purpose of the conference was to “engage directly with conservation leaders from all 50 states to strengthen partnerships and identify next steps in advancing community-driven conservation and outdoor recreation initiatives that are building strong local economies and healthy lands, waters and wildlife across America.

Joining Salazar at the conference were Nancy Sutley, Chair of the White House Council on Environmental Quality, Agriculture Secretary Tom Vilsack, Assistant Secretary of the Army for Civil Works Jo-Ellen Darcy and EPA Administrator Lisa Jackson. Each participated in panel discussions to help frame the discussions in breakout sessions later in the day.

The three panels during the conference were (the links take you to videos of the panels):

Each panel was moderated by an administration official with remarks from folks who have experience or involvement in the subject areas. Of special note was Dave Perkins Vice-Chairman of the Orvis Company. Perkins was part of the Restoring Rivers panel and did a great job in connecting the dots to the economic contributions of river recreation and restoration. Having a major player from the fly-fishing industry was important recognition of both the economic and conservation contributions the industry makes.

The capstone to the day came with remarks from President Obama. Having the President come to Interior underscores the importance the administration puts on conservation and the impact of the recreational economy.

Focusing on specifics

In order for folks to talk about specific interests there were 11 breakout sessions:

  • Tourism and Outdoor Recreation
  • Coastal Conservation
  • Access: Recreation / Hunting & Fishing
  • Large Landscape Conservation
  • Urban Open Space
  • Rivers Restoration and Recreation
  • Youth and Outdoor Education
  • The 21st Century Service Conservation Corps, Youth Corps and Veterans Jobs
  • Historic and Cultural Preservation and Sacred Tribal Places
  • Public Lands Management and Conservation
  • National Park Second Century

These breakout sessions were used to learn from stakeholders what was working in the AGO initiative and more importantly what needed to be done.

I attended the Rivers Restoration and Recreation session moderated by Rock Salt from the Dept. of the Army (Civil Works) and Rebecca Wodder from Interior.

Wodder framed the discussion by asking, when it came to rivers, what works and what needs work.

National Water Trails

Earlier in the week, Salazar had signed a Secretarial Order establishing a National Water Trails system under the National Trails System Act.

“The order sets the framework for Secretarial designation of water trails that will help facilitate outdoor recreation on waterways in and around urban areas, and provide national recognition and resources to existing, local water trails.”

Many in the room pointed to the new National Water Trails as an important step forward and one that has great potential to provide stakeholders a way to promote water-based outdoor recreation, encourage community stewardship of local waterways, and promote tourism that fuels local economies across America.

From AFFTA’s perspective, this is a great opportunity. It really is very simple, rivers are our business, they are the principal venues for our customers and clients. There is an indisputable nexus between the health of a river and its viability as a recreational resource.

I used the case of the Colorado River and its tributaries as an example. It was one the Secretary was familiar: “It’s a mecca of economic development in outdoor recreation, and that needs to be recognized in how we manage the Colorado River System.”   I encouraged them to remind Secretary Salazar and Asst Secretary Darcy to keep those economic impacts in mind when making decisions that affect water supply and quality.

I know that my AFFTA colleagues will welcome the chance to work on making the new National Water Trails system a recreational and economic success.

National Fish Habitat Partnership

Salazar also announced that is working with the Secretary Vilsack and Commerce Secretary John Bryson on a Memorandum of Agreement to ensure that Federal resources are effectively focused in support of the collaborative conservation efforts of the National Fish Habitat Partnership.

The National Fish Habitat Partnerships provide local, public-private conservation partnerships that are the foundation of the three part equation, “Habitat = Recreational Opportunity = Economic Activity, which so important to AFFTA. Healthy habitat and clean water create the venues for AFFTA member’s customers and clients.

The National Fish Habitat Action Plan and the National Fish Habitat Partnership are strongly supported by AFFTA and this announcement that an agreement is in the works is excellent news. This is an important step to having our federal partners work together to insure the success of the partnerships and the important work they do.

As a member of the steering committee of the Eastern Brook Trout Joint Venture, one of the 18 National Fish Habitat Partnerships, I know that a well coordinated effort with the various federal agencies can only help the EBTJV continue its successful efforts to ensure healthy, fishable brook trout populations throughout its historic range.

As someone who is often cynical about the value of these types of get togethers, this one was a winner. Sure there is more to be done but the America’s Great Outdoors initiative has been a lot more than rhetoric. The President has shown his support, traveling to the Department of Interior twice and hosting a gathering at the White House. There are AGO projects in 50 states.

Now with this engagement on rivers and fish habitat there is a new opportunity for anglers and the sport fishing industry. That can only be a good thing.