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Sportsmen, Conservation and the Economy

July 1, 2011 By Tom Sadler

“Fly Fishing Retailers Hang in the Balance.”

“Dismiss the notion that conservation funding is akin to a charitable donation, and understand that fly fishing manufacturers and dealers are among the most vulnerable if government conservation funding is slashed as planned.”

These warnings open Tim Romano’s report, “Bull Moose Sportsmen’s Alliance Event Underscores Critical Link Between Conservation and Jobs” in Angling Trade. I was there, he is right.

The event, “Taking Aim at Conservation: American Sportsmen at a Crossroads Forum” was part of road trip bringing 35 sportsmen and women from 
seven states to Washington to unveil the Alliance’s policy agenda and educate Congress on policies and programs 
that are important to hunters and anglers in America. As a strong supporter of BMSA I had been asked to participate in a panel discussion during the forum.

The first part was devoted to special guests speakers. We heard remarks for Interior Secretary Ken Salazar, U.S. Senators Jon Tester (D-MT), Mark Udall (D-CO) and U.S. Senator James Risch (R-ID). A common theme from the speakers was the importance of hunting and fishing to the economy. And while that was good to hear there was also an acknowledgement that the fiscal situation and political climate were extremely difficult in Washington.

What I think was a more important part of the forum was a panel discussion about sportsmen and conservation. It was my privilege to share the panel with Kirk Deeter of Field & Stream and Angling Trade fame, Steve Moyer, Trout Unlimited’s VP of Conservation Gary Taylor, Legislative Director for the Association of Fish and Wildlife Agencies, Montana State Senator Kendal Van Dyk, New Mexico State Representative Nate Gentry and Alliance Co-director Gaspar Perricone.

Each panelist was asked to address questions posed by Alliance Co-founder Tim Mauck. What emerged from the responses was a clear sense that the lack of conservation funding and the attacks on conservation and environmental policies were not only an imminent threat to fish and wildlife but also a threat to the economic contribution made by the outdoor recreation industry.

“It’s time that many Americans, particularly those who draw their livelihoods from the outdoors industry realize that our nation’s “conservation deficit” is just as real and just as much a burden for future generations as any financial budget deficit,” said Deeter.

For those of us who cherish hunting and fishing and especially those of us who work in the outdoor recreation industry the message is clear. Ignore these warnings at your economic peril.

It is time to add your name to the list of folks who are willing to speak out in support of a simple equation; conservation of habitat creates recreational opportunity and that means economic activity and jobs.

 


A Natural Artist

June 18, 2011 By Tom Sadler

I get some pretty cool gigs as a fly-fishing instuctor and one of my favorites is teaching the MSU Fly Gals each year. Just spending time with these wonderfully accomplished ladies is a joy in and of itself.

This year, one of my former students, Corey Higley, dazzled me with a very special gift!

A C. Higgles hand crafted bird house

Corey crafted this exceptional work of art with all natural materials. The detail is stunning!

Rising trout and mayfly
A midge and a trout

 

mayfly detail

 

 

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Montana Fly Company Focus Group

June 18, 2011 By Tom Sadler

Last month I was asked to participate in a focus group for Montana Fly Company. The focus group was organized by those clever Outside Media folks who ran it on Facebook. It was a very entertaining way for those of us in the group to look at pictures, answer questions and make comments. Our moderator, Sammi, did a great job of keeping us on task while offering some very amusing commentary.

The chance to look behind the curtain a bit at some future offerings from Montana Fly Company and have some fun with Sammi was a treat in and of itself, but the deal got a whole lot better when MFC sent us some really nice tools as a reward for our participation. The gift box that arrived at The Middle River Group world HQ included a set of gold end nippers and a zinger (already attached to my Fly Vines lanyard); a stonefly/nymph box and a large waterproof fly box.

 

Some great swag from Montana Fly Company

While I can’t tell you what we worked on, you just might want to keep an eye on MFC to see what the fruits of our labors produced.

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Disclosure: Neither MFC nor Outside Media asked me to write this post.

 

Conservation politics is good business

June 6, 2011 By Tom Sadler

A couple of weeks ago I wrote a post offering to compile and coordinate fly-fishing business voices and perhaps bring a little organization to a network of engaged business folks. It was prompted by a call to action on Moldy Chum.

The purpose was to gauge interest within the fly-fishing business community to speak up for conservation. I know the connection is strong and I was hoping to help direct that interest in such a way that the collective voices could help the cause of conservation. My follow up conversation with folks in the fly-fishing business has been both positive and supportive, the industry really does understand habitat = opportunity = economic activity.

I am still looking to recruit more businesses, so lend a hand, the more the merrier, (you can leave a comment or shoot me a note and I will follow up with you).

There were also some thoughtful comments on both the blog and Facebook that deserve a response.

Conservation politics

The question of whether the conservation discussion should be a political one got some attention.

To me it depends on what “political” means.

Experience has taught me that extremes on both sides of the conservation and environmental debate are easily marginalized and in both cases can prevent progress on important policy from taking place. Labels and litmus tests rarely work.

To my way of thinking “political” means using your standing in the community – whichever community you belong to – to influence the discussion and more importantly the outcome on these critical policy issues. Going political without making progress doesn’t make a lot of sense to me and may even be counter-productive.

In the case of the fly-fishing business community their economic standing has significant influence. What needs to happen is for them to exercise that influence.

Outdoor recreation dependent businesses like fly-fishing need to carry the fight themselves and not rely on others to do it for them. Making a financial contribution to conservation groups is important but adding your voice to the conversation is critically important as well.

It is in our economic self-interest to do so. To quote Patagonia’s Yvon Chouinard “We are a part of nature and as we destroy nature we destroy our selves. It is a selfish thing to want to protect nature.”

The same holds true for our nature dependent businesses. Support for conservation is a good business model but to pound the point home, YOU need to be directly involved in letting policy makers know it is important to your business!

Conservation advocacy as a marketing advantage.

I bet you can think of examples of when a business speaks up as an advocate for clean water, healthy habitat and responsible use of our natural resources they enhanced their brand reputation. Why not do the same thing?

Think about it. If the reaction to AFFTA’s award provoked such an outcry then it seems to me our customers see conservation as a pretty important element of the sport.

Letters to the editor, radio interviews or blog posts about a conservation topic can be become free advertising. They help define your business as part of the community that cares about the future and is a good steward of land and water.

What are you doing to show you conservation street cred?

Need some suggestions on how to shine a light on what you are doing on the conservation front? Drop in a comment or shoot me a note. I will be happy to offer some more ideas.

The take away

Whether it is politics, altruism or economic self interest the fact of the matter is the if we don’t make our voices heard either directly to our elected officials or in the court of public opinion then we only have ourselves to blame. The opportunity to engage in the discussion is easier than anytime in history and I will be delighted to help in any way I can, just let me know.

 

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Conservation and the fly-fishing business

May 24, 2011 By Tom Sadler

A call to action

A recent post on Moldy Chum challenged fly-fishing businesses to step up their game when it comes to conservation:

“I would challenge our industry to use its resources to be even stronger advocates for the environment. If we lend the weight of our industry to the environmental causes that are crucial to the health of our planet, it will also be good for the bottom line.”

That notion was echoed by Sam Snyder on his Headwaters blog:

“The future of our fisheries depend upon diverse communities, diverse fisheries, and diverse thinking. If you cherish your habit, religion, sport, or whatever you want to call it, I am inclined to say that you have no business in this sport if you don’t take conservation seriously.”

Conservation creates recreational opportunity that translates into economic activity. It’s really that simple.

If you work in the fly-fishing industry you get it. You see it every day, whether you are on the water or in the shop or in the factory. Your bottom line depends on the health of the watersheds your customers visit with your products in hand.

Unfortunately, not everyone understands this vital equation. But those in the media who do are laying the importance of protecting the environment at the feet of sportsmen and women who MUST come around, especially if they hope to pass their sporting heritage down to coming generations (your future customers, mind you).

For instance:

  • Bob Marshal warned us, This will be the year that will test the commitment of the outdoors community.
  • Hal Herring took up the battle cry when he wrote, Are There Any Politicians Who Really Understand Sportsmen’s Concerns?
  • Kirk Deeter added his voice in, Should Conservation Be a Political Issue? and then sounded the alarm loud and strong by writing, Proposed Conservation Funding Cuts Could Devastate Fly Fishing Resources.
  • Will you lend a hand or sit back and wait for others to take action?

    As someone who has spent 20 years incorporating my love for fly-fishing into my conservation advocacy work, I strongly believe our industry can make a difference in the conservation challenges facing our country and our businesses. If that is going to happen, then those of us in the fly-fishing business are going to have to get involved.

    Sure, everybody says “we” need to do something. Problem is, all too often that “we” really means “they.”  So I am putting me in for the we this time.

    In order to help organize that collective weight of our industry, I am compiling and coordinating a group of men and women in the fly-fishing business who will give voice and personality to local, regional and national conservation challenges.

    You understand first-hand the economic benefit that outdoor recreation provides to small businesses, many of them in rural areas where economic benefits are hard to find or come at a high price to the lands and waters.

    If you are in the fly-fishing business I want you to be part of that group and one of those voices.

    What can you do?

    It is really pretty simple, and won’t take a lot of your time.

    There are a number of conservation challenges coming our way. It is my business to keep track of them and work with conservation groups to create advocacy messages to respond to them.

    When an opportunity arises to author an op-ed or letter to the editor, sign on to an advertisement, speak with a reporter or blogger, or take other action, I will contact you so that your voice can be included in the conservation discussions. It will be my job to create the message—your time commitment will be minimal.

    Each opportunity will always be permission-based and voluntary. You will always have the opportunity to decide if you want to participate.

    As someone in the business, you offer a unique perspective on conservation challenges and I hope you will be willing to help.

    This is a collaborative process; your questions, thoughts and suggestions are most welcome!

    If you are interested leave a comment and I will follow up with you.

    Tenkara on Ramseys Draft

    May 9, 2011 By Tom Sadler

    One of my favorite places to fish with my favorite person to fish with.

    Check it out:

     

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